There is a relatively small but fast growing community of people that want to pay a fee for financial advice.
Traditionally financial advice has been perceived to be free. You visit the adviser, e.g. in a bank, they provide you with advice on one or more different products and if you take them out then the adviser receives a commission from the bank, or product provider.
The truth is that this has never been free and never will be. Finance companies do not pay these advisers out of their own pocket. They simply charge you more to cover the cost of the commission. Therefore not only are you indirectly paying for the advice you receive, the pressure to ‘sell’ and earn a commission has been tragically demanding. In the case of banks the Payment Protection Insurance mis selling that has been going on for years is now costing the banks billions in compensation claims.
You will know this better than anyone. That is, the real truth is that you work for whom you get paid by. Could you imagine working for your employer and getting paid by someone else? It would be a bit weird and you would question the reason. In the context of financial advice there might be unanswered questions and murky undertones lingering within the advice you receive. So when your financial adviser is being paid by the fund or product provider, guess who they are working for?
If you pay a fee for the advice you receive, we believe this makes the relationship with your adviser so much cleaner and simpler. You know the adviser is being paid by you, and in fact has already been paid and so has no interest other than to help you the best way they can. No products, no selling, just good wholesome advice.